Saunders, Mark Philip Lewis Adrian Thornhill
Research methods for business students
- New Delhi Pearson Education 2004
- xviii, 504 p. : ill. ; 24 cm.
Includes Index
8129701987 (pbk)
Business-Research-Methodology--Analyzing quantitative data--Analyzing qualitative data--Management research--Negotiating access--Selecting samples--Secondary data--Through observation--Primary collection --Writing presenting--IIMC
650.072 / SAU