Alserhan, Baker Ahmad.

The principles of Islamic marketing - USA Gower 2011 - xiii, 204 p. ; 26 cm.

Includes index.

9780566089220 (hb)


Markets-Islamic countries
Islamic countries-Commerce--Consumer behaviour --Islamic marketing --Islamic branding --Islamic logistics --Islamic hospitality --Islamic product --RCIB --IIMC

658.80088297 / ALS