Alserhan, Baker Ahmad.
The principles of Islamic marketing
- USA Gower 2011
- xiii, 204 p. ; 26 cm.
Includes index.
9780566089220 (hb)
Markets-Islamic countries
Islamic countries-Commerce--Consumer behaviour --Islamic marketing --Islamic branding --Islamic logistics --Islamic hospitality --Islamic product --RCIB --IIMC
658.80088297 / ALS