The
principles of Islamic marketing
Alserhan, Baker Ahmad.
creator
text
USA
Gower
2011
monographic
xiii, 204 p. ; 26 cm.
Includes index.
Markets-Islamic countries Islamic countries-Commerce
Consumer behaviour
Islamic marketing
Islamic branding
Islamic logistics
Islamic hospitality
Islamic product
RCIB
IIMC
658.80088297 ALS
9780566089220 (hb)