TY  - BOOK
AU  - Alserhan,Baker Ahmad
TI  - The principles of Islamic marketing 
SN  - 9780566089220 (hb)
U1  - 658.80088297 
PY  - 2011///
CY  - USA
PB  - Gower
KW  - Markets-Islamic countries
KW  - Islamic countries-Commerce
KW  - Consumer behaviour
KW  - Islamic marketing
KW  - Islamic branding
KW  - Islamic logistics
KW  - Islamic hospitality
KW  - Islamic product
KW  - RCIB
KW  - IIMC
N1  - Includes index
ER  -