Barna, Stanley J.  Dennis K. Davis <br/><br/>
Mass communication theory  foundation, ferment and future 

 - Australia  Thomson Wadsworth  2006 
 - xix, 412 p.  : ill.  ; 24 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8131501922 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media science<br/>Mass communication<br/>Mass communication challenges--Mass communication--Understanding and evaluating--Media theory--Normative theories--Rise and fall limits--Framing and frame analysis--Social construction of reality--Globalization and media--Globalization problems--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.2  / BAR