TY  - BOOK
AU  - Barna, Stanley J.
TI  - Mass communication theory: foundation, ferment and future
SN  - 8131501922 (pbk)
U1  - 302.2 
PY  - 2006///
CY  - Australia
PB  - Thomson Wadsworth
KW  - Media science
KW  - Mass communication
KW  - Mass communication challenges
KW  - Understanding and evaluating
KW  - Media theory
KW  - Normative theories
KW  - Rise and fall limits
KW  - Framing and frame analysis
KW  - Social construction of reality
KW  - Globalization and media
KW  - Globalization problems
KW  - RIMS
N1  - Includes index
ER  -