@book{8844,
	author = {William O. Bearden (editor)},
	title = {Handbook of marketing scales},
	publisher = {SAGE},
	year = {2011},
	address = {Los Angeles },
	note = {Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.}
}