William O. Bearden (editor)  Richard G. Netemeyer (editor)  Kelly L.Haws (editor) <br/><br/>
Handbook of marketing scales  multi-item measures for marketing and consumer behavior research 

 - Los Angeles   SAGE  2011 
 - xiv, 603 p.  28 cm. 
<br/><br/> Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.  Includes Index 
<br/><br/><label>ISBN: </label>9781412980180 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behavior-reserarch--Sales management--Organizational behavior--Marketing reaction--Business firms--Information processing--Variables--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAN