Handbook of marketing scales multi-item measures for marketing and consumer behavior research - William O. Bearden (editor) Richard G. Netemeyer (editor) Kelly L.Haws (editor) (Los Angeles SAGE, 2011)
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Includes Index
Keywords: Marketing research -- Consumer behavior-reserarch -- Sales management -- Organizational behavior -- Marketing reaction -- Business firms -- Information processing -- Variables -- FMS