multi-item measures for marketing and consumer behavior research William O. Bearden (editor) Richard G. Netemeyer (editor) Kelly L.Haws (editor) creator text Los Angeles SAGE 2011 monographic xiv, 603 p. 28 cm. Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Includes Index Marketing research Consumer behavior-reserarch Sales management Organizational behavior Marketing reaction Business firms Information processing Variables FMS 658.83 HAN 9781412980180 (hb)