TY  - BOOK
AU  - William O. Bearden (editor)
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
SN  - 9781412980180 (hb)
U1  - 658.83 
PY  - 2011///
CY  - Los Angeles 
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior-reserarch
KW  - Sales management
KW  - Organizational behavior
KW  - Marketing reaction
KW  - Business firms
KW  - Information processing
KW  - Variables
KW  - FMS
N1  - Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999; Includes Index
ER  -