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	461.	Management information systems : managing the digital firm by Laudon, Kenneth C. Jane P. Laudon Material type: Text Publication details: United States of America Pearson Education Limited 2016 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.4038 LAU. Place hold Save to lists Add to cart (remove)
	462.	Successful direct marketing methods : interactive, database and customer-based marketing for digital age by Stone,Bob Ron,Jacobs Material type: Text Publication details: United States of America McGraw-Hill 2008 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.84 STO. Place hold Save to lists Add to cart (remove)
	463.	CRM : the foundation of contemporary marketing strategy by Baran, Roger J. Robert J. Galka Material type: Text Publication details: United States of America Routledge 2013 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 BAR. Place hold Save to lists Add to cart (remove)
	464.	Business information systems : analysis, design and practice by Curtis, Graham David Cobham Material type: Text Publication details: United Kingdom Pearson Education Limited 2002 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.4038 CUR. Place hold Save to lists Add to cart (remove)
	465.	Customer relationship management : a strategic imperative in the world of e-business by Stanley A. Brown (editor) Material type: Text Publication details: Canada John Wiley & Sons Canada, Ltd 2000 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 CUS. Place hold Save to lists Add to cart (remove)
	466.	Business information systems and technology : a primer by Lehaney, Brian Phil Lovett Mahmood Shah Material type: Text Publication details: New York Routledge Taylor & Francis Group 2011 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.4038 LEH. Place hold Save to lists Add to cart (remove)