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1.
Innovative marketing communications : strategies for the events industry by
Material type: Text Text
Publication details: UK Elsevier 2006
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.802 MAS.

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2.
Strategic sports and event management : an international approach by
Material type: Text Text
Publication details: UK Elsevier Butterworth-Heinemann 2004
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 338.477 MAS.

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