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1.
Global marketing and advertising understanding cultural paradoxes by
Material type: Text Text
Publication details: London Sage Publications 2005
Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.802 MOO.

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2.
Consumer behavior and culture : consequences for global marketing and advertising by
Material type: Text Text
Publication details: California Sage publication, Inc. 2011
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8342 MOO.

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