| 000 | 00530nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9788120337275 (pbk) | ||
| 082 |
_a658.4063 _bCHA |
||
| 100 |
_aChaturvedi, Mukesh _aAseem Kumar _aManmohan Rahul |
||
| 245 |
_aManaging innovation and new product development _bconcepts and cases |
||
| 260 |
_aNew Dehli _bPHI Learning _c2009 |
||
| 300 |
_axix, 271 p. _c; 18cm. |
||
| 500 | _aincludes index | ||
| 650 |
_aManagement _vInnovations management _vEconomic analysis _vTest marketing _vProduct launch _vRCRS _vRIPS |
||
| 942 | _cBK | ||
| 999 |
_c10992 _d10992 |
||