| 000 | 00538cam a22001574a 4500 | ||
|---|---|---|---|
| 020 | _a9780132167123(hb) | ||
| 082 | 0 | 0 |
_a658.84 _bKOT |
| 100 |
_aKotler, Philip _aGray Armstrong |
||
| 245 | 1 | 0 | _aPrinciples of marketing |
| 260 |
_aBoston _bPrentice-Hall _c2012 |
||
| 300 |
_axxiv,various pages _c; 29 cm. _b: ill. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _vMarketing strategy _vMarketing environment _vPricing products _vAdvertising _vSales promotion _vPublic relations _vGlobal marketplace _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c11148 _d11148 |
||