000			00561cam a22001574a 4500
999			_c11149 _d11149
020			_a9788131731017 (pbk)
082	0	0	_a658.84 _bMAR
100			_aKotler, Philip et.al.
245	1	0	_aPrinciples of marketing _ba south asian perspective
260			_aNew Delhi _bPearson _c2010
300			_axix, various pages _c; 25 cm. _b: ill. (col.)
500			_aIncludes index
650		0	_aMarketing _vMarketing strategy _vMarketing environment _vPricing products _vAdvertising _vSales promotion _vPublic relations _vGlobal marketplace _vFMS
942			_cBK