| 000 | 00625nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9781856175227 (pbk) | ||
| 082 |
_a658.812 _bBUT |
||
| 100 | _aButtle, Francis | ||
| 245 |
_aCustomer relationship management _bconcepts and technologies |
||
| 260 |
_aAmsterdam _bElsevier _c2009 |
||
| 300 |
_axxi, 500 p. _b: ill. _c; 29 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aCustomer relations-Management _aCustomer relations-Data processing _vDatabase marketing implementation _vCustomer-Based marketing _vDatabase marketing _vStrategic CRM _vMarketing channels _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c11223 _d11223 |
||