000			00589nam a22001577a 4500
020			_a9780132102926 (pbk)
082			_a658.8 _bKOT
100			_aKotler, Philip _aKevin Lane Keller
245			_aMarketing management
260			_aNew Jersey _bPrentice-Hall _c2012
300			_avarious pages. _b: ill. _c; 29 cm.
500			_aIncludes bibliographical references and index.
650			_aMarketing management _vMarketing strategies _vDecision making _vMarketing research _vDatabase marketing _vConsumer behavior _vMarket segmentation _vManaging services _vFMS
942			_cBK
999			_c11224 _d11224