| 000 | 00540nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9780470057094 (pbk) | ||
| 082 |
_a658.8 _bCUR |
||
| 100 | _aCurtis, Tony | ||
| 245 | _aMarketing for engineers, scientists and technologists | ||
| 260 |
_aChichester _bJohn Wiley & Sons Ltd. _c2008 |
||
| 300 |
_avi, 351 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _aProduct management _vMarketing systems _vProject management _vProduct development _vMarketing plan _vMarket driven quality _vFinance marketing _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c11280 _d11280 |
||