000			00575nam a22001337a 4500
020			_a0070067406 (hb)
082			_a658.84 _bMAN
100			_aDonald J. Bowersox _aM. Bixby Cooper _aDouglas M. Lambert
245			_aManagement in marketing channels
260			_aNew york _bMcGraw-Hill _c1980
300			_aviii, 390 p. _b: ill. _c; 24 cm.
650			_aMarketing channels-Management _aMarketing channels-Case studies _aMarketing management _vContemporary marketing channels _vChannel structure participants _vInterorganizational behavior _vLegal environment _vIIMC
942			_cBK
999			_c13112 _d13112