000 00615nam a22001577a 4500
999 _c13854
_d13854
020 _a9788131767160 (pbk)
082 _a658.8
_bMAR
100 _aPhilip Kotler
_aKevin Lane Keller
_aAbraham Koshy
_aMithileshwar Jha
245 _aMarketing management
_ba south asian perspective
260 _aNew Delhi
_bPearson
_c2013
300 _axxiii, 596+96 p.
_b: ill., Col.,
_c; 28 cm.
500 _aIncludes bibliographical references and index.
650 _aMarketing
_aManagement
_vConsumer behavior
_vInternet marketing
_vMarketing management
_vMarketing research
_vSustaining growth
_vRSBM
942 _cBK