| 000 | 00615nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c13854 _d13854 |
||
| 020 | _a9788131767160 (pbk) | ||
| 082 |
_a658.8 _bMAR |
||
| 100 |
_aPhilip Kotler _aKevin Lane Keller _aAbraham Koshy _aMithileshwar Jha |
||
| 245 |
_aMarketing management _ba south asian perspective |
||
| 260 |
_aNew Delhi _bPearson _c2013 |
||
| 300 |
_axxiii, 596+96 p. _b: ill., Col., _c; 28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _aManagement _vConsumer behavior _vInternet marketing _vMarketing management _vMarketing research _vSustaining growth _vRSBM |
||
| 942 | _cBK | ||