| 000 | 00495cam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _a9788120314757 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bLIL |
| 100 | 1 |
_aLilien, Gary L. _aPhilip Kotler _aK. Sridhar Moorthy |
|
| 245 | 1 | 0 | _aMarketing models |
| 260 |
_aDelhi _bPHI Learning Pvt. Ltd. _c2013 |
||
| 300 |
_axv, 803 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _vMarketing-models _vConsumer behavior _vSales promotion _vAdvertising _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c13856 _d13856 |
||