000 00663nam a22001697a 4500
020 _a9788131519448 (pbk)
020 _a8131519449 (pbk)
082 _a658.83
_bFEI
100 _aFeinberg, Fred M.
_aThomas C. Kinnear
_aJames R. Taylor
245 _aModern marketing research
_bconcepts, methods, and cases
260 _aDelhi
_bCengage Learning
_c2013
300 _axxx, 689 p.
_b: ill.
_c; 28 cm.
500 _aIncludes index.
650 _aMarketing
_aMarketing research-Methodology
_vInterviewing in marketing research
_vMarketing research--Study and teaching
_vMarketing research--Data processing
_vMarketing research
_vFMS
942 _cBK
999 _c13858
_d13858