| 000 | 00577cam a2200157 i 4500 | ||
|---|---|---|---|
| 999 |
_c13860 _d13860 |
||
| 020 | _a9789332537644 (pbk) | ||
| 082 | 0 | 0 |
_a658.8342 _bSCH |
| 100 | 1 |
_aSchiffman, Leon G. _aJoseph Wisenblit _aS. Ramesh Kumar |
|
| 245 | 1 | 0 | _aConsumer behavior |
| 260 |
_aNoida _bDorling Kindersley (India) Pvt. Ltd. _c2015 |
||
| 300 |
_axxvii, 508 p. _b: ill., col. _c; 25 cm. |
||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 | 0 |
_aConsumer behavior _vMarketing research _vConsumer research _vMobile Media _vQuantitative research _vFMS |
|
| 942 | _cBK | ||