| 000 | 00661cam a2200157 i 4500 | ||
|---|---|---|---|
| 999 |
_c13863 _d13863 |
||
| 020 | _a9789332518377 (pbk) | ||
| 082 | 0 | 0 |
_a659.1 _bCLO |
| 100 | 1 |
_aClow, Kenneth E. _aDonald E. Baack |
|
| 245 | 1 | 0 | _aIntegrated advertising, promotion, and marketing communications |
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd. _c2019 |
||
| 300 |
_a455 p. _b: ill. _c; 25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aManagement sciences _aMarketing _vMarketing communication _vAdvertising-management _vMarketing-planning _vMedia channels _vDigital marketing _vSales promotions _vAdvertising _vFMS _vRSBM |
|
| 942 | _cBK | ||