| 000 | 00654cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a 0070151563 (pbk) | ||
| 020 | _a9780070151567 | ||
| 020 | _a0070151567 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bETZ |
| 100 | 1 |
_aEtzel, Michael J. _aBruce J. Walker _aWilliam J. Stanton _aAjay Pandit |
|
| 245 | 1 | 0 | _aMarketing |
| 260 |
_aNew Delhi _bTata McGraw-Hill Education Pvt. Ltd. _c2012 |
||
| 300 |
_axxvii, 880 p. _b: ill. _c; 24 cm. _eCD |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _vManagement _vMarketing research _vIntegrated marketing _vPublic relations _vPersonnel management- marketing _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c13864 _d13864 |
||