| 000 | 00701cam a22001694a 4500 | ||
|---|---|---|---|
| 999 |
_c13871 _d13871 |
||
| 020 | _a9781259026850 (pbk) | ||
| 020 | _a125902685X (pbk) | ||
| 082 | 0 | 0 |
_a659.1 _bBEL |
| 100 | 1 |
_aBelch, George E. _aMichael A. Belch _aKeyoor Purani |
|
| 245 | 1 | 0 |
_aAdvertising and promotion _ban integrated marketing communications perspective |
| 260 |
_aNew Delhi _bMcGraw-Hill Education (India) Pvt. Ltd. _c2015 |
||
| 300 |
_axliii,1016 p. _b: ill. _c; 27 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _vMarketing communication _vPlanning development _vIntegrated marketing _vMarketing process _vAdvertising laws _vMedia planning _vFMS _vFSSH |
|
| 942 | _cBK | ||