| 000 | 00560cam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c13875 _d13875 |
||
| 020 | _a9788131733769 (pbk) | ||
| 082 | 0 | 0 |
_a658.87 _bBER |
| 100 | 1 |
_aBerman, Barry _aJoel R. Evans |
|
| 245 | 1 | 0 |
_aRetail management _b: a strategic approach |
| 260 |
_aNoida _bPearson _c2015 |
||
| 300 |
_axxvii, 652 p. _b: ill. _c; 28 cm |
||
| 500 | _aIncludes Index. | ||
| 650 | 0 |
_aMarketing management _aRetail management _vConsumer characteristics _vNontraditional retailing _vSituation analysis _vBranding- Marketing _v Planning _vManagement _vFMS |
|
| 942 | _cBK | ||