000			00506nam a22001577a 4500
020			_a9788131519585 (pbk)
020			_a8131519589 (pbk)
082			_a658.8 _bKUR
100			_aKurtz, David.
245			_aPrinciples of contemporary marketing _b15th ed.
260			_aNew Delhi _bCengage Learning _c2012
300			_aVarious pages _b: ill. _c; 28 cm.
500			_aIncludes index.
650			_aMarketing _vRelationship Marketing _vMarketing research _vExport marketing _vInternet marketing _vFMS
942			_cBK
999			_c13876 _d13876