000			00486nam a22001457a 4500
999			_c14161 _d14161
020			_a9788131727430 (pbk)
082			_a659.2 _bWIL
100			_aWilcox, Dennis L.
245			_aPublic relations _bstrategies and tactics
260			_aNoida _bPearson _c2009
300			_axxvii, 612 p. _b: ill. _c; 25 cm.
500			_aIncludes index.
650			_aPublic relations _vEthical dealing _vQualitative research _vQuantitative reseach _vMarketing _vOrganization _vCommunications _vRIPP
942			_cBK