000			00555nam a22001577a 4500
999			_c14221 _d14221
020			_a9789332537644 (pbk)
082			_a658.8342 _bSCH
100			_aSchiffman, Leon G. _aJoseph Wisenblit
245			_aConsumer behavior
260			_aNew Delhi _bPearson _c2015
300			_axxvii, 508 p. _b: ill. _c; 24 cm.
500			_aIncludes glossary and index.
650			_aManagement _aBehavior management _vConsumer behaviour _vDecision making _vCustomer research _vConsumer motivation _vSocial media _vBrands _vMarketing _vFMS _vRSBM
942			_cBK