| 000 | 00680nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20260812104723.0 | ||
| 020 | _a9789332557468 (pbk) | ||
| 020 | _a9781292017419 (pbk) | ||
| 020 | _a9788120338333 (pbk) | ||
| 082 |
_a658.8342 _bSOL |
||
| 100 | _aSolomon, Michael R. | ||
| 245 |
_aConsumer behavior _bbuying, having and being |
||
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd. _c2017 |
||
| 300 |
_axxii, 582 p. _b: ill. _c; 25 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aManagement sciences _aConsumer behavior _vCustomer research _vMarketing research _vMarket surveys _vSocial media _vBrands _vMarketing _vFMS _vRSBM |
||
| 942 | _cBK | ||
| 999 |
_c14237 _d14237 |
||