000			00590nam a22001577a 4500
999			_c14260 _d14260
020			_a9788131703823 (pbk)
082			_a659.1 _bJEF
100			_aJefkins, Frank _aDaniel Yadin
245			_aAdvertising
260			_aNew Delhi _bPearson Education Ltd. _c2006
300			_a416 p. _b: ill. _c; 24 cm.
500			_aIncludes bibliographical references and index.
650			_aAdvertising _aMarketing _vAdvertising communication _vAdvertising media _vMarketing management _vAdvertising response _vBuying motives _vMarketing mix _vSponsorship _vSales promotion _vRSBM
942			_cBK