| 000 | 00582nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c14421 _d14421 |
||
| 020 | _a9780077140007 (pbk) | ||
| 020 | _a0077140001 (pbk) | ||
| 082 |
_a658.08 _bJOB |
||
| 100 |
_aJobber, David _aFiona Ellis-Chadwick |
||
| 245 | _aPrinciples and practice of marketing | ||
| 260 |
_aLondon _bMc Graw Hill _c2013 |
||
| 300 |
_axxvi, 885 p. _b: ill. (col.) _c; 26cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _vMarketing planning _vMarketing analysis _vInformation systems _vMarketing communications _vEthical issues _vDigital marketing _vNCUK |
||
| 942 | _cBK | ||