| 000 | 00893nam a22001937a 4500 | ||
|---|---|---|---|
| 082 |
_a658.8343 _bIRT |
||
| 100 | _aIrtaza Ali Nemati (9815) | ||
| 245 |
_aDetermining brand equity through personality and self-brand connection _bmediating and moderating role of brand resonance and brand detachment respectively |
||
| 260 |
_aIslamabad _bRiphah International University (unpublished) _c2014 |
||
| 300 |
_axiii, 67 p. _b: ill. _c; 29 cm. _e+cd |
||
| 500 | _aIncludes bibliographic references | ||
| 502 |
_6MBA (Marketing) thesis _aRiphah School of Leadership (RSL) Faculty of Management Sciences (FMS) |
||
| 538 | _aRole of brand resonance and brand detachment | ||
| 583 |
_bMBA thesis (Marketing) _c2014 _hUniversity archives _iIn person _jI-14 campus, Islamabad |
||
| 650 |
_aProduct management _vStrategic planning |
||
| 653 | _aFMS | ||
| 856 | _zDr. Sajid Bashir (supervisor) | ||
| 942 | _cTH | ||
| 999 |
_c14962 _d14962 |
||