| 000 | 00735nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c15991 _d15991 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658.812 _bZAH |
||
| 100 | _aZahra Idrees Butt (MS-B2-045) | ||
| 245 |
_aService quality and customer retention _bmoderated by relationship characteristics (breadth depth and length) |
||
| 260 |
_aIslamabad _b(unpublished) _c2012 |
||
| 300 |
_a51 p. _b: ill. _c; 30 cm. _e+CD |
||
| 500 | _aThesis supervisor: Dr. Mueen Aizaz Zafar | ||
| 500 | _aIncludes bibliographical references | ||
| 502 | _aRiphah School of Leadership (RSL) Faculty of Management Sciences (FMS) | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vCustomer retention _vCustomer relationship _vManagement _vLeadership _vFMS |
||
| 942 | _cTH | ||