000 00725nam a22001697a 4500
999 _c15996
_d15996
040 _cRiphah International University
082 _a658.84
_bSAB
100 _aSaba Zehra, Syeda (8050)
245 _aComparative analysis of telecom industry W.R.T. target market, IMC, market share, marketing strategies identify the industry which is best practicing in telecom companies.
260 _aIslamabad
_bunpublished
_c2015
300 _a90 p.
_b: ill.
_c; 30 cm.
_e+CD
500 _aIncludes bibliographical references
502 _aRiphah school of leadership (RSL) Faculty of management sciences (FMS)
546 _aEnglish
650 _aMarketing
_vTelecom industry
_vTelecom companies
_vManagement
_vLeadership
_vFMS
942 _cTH