| 000 | 00914nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c17153 _d17153 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bJUN |
||
| 100 | _aJunaid Shahid Hasni, Muhammad (8081) | ||
| 245 |
_aThe role of internal branding in creating strong and positive customer based brand equity through organizational loyalty _ba comparative study |
||
| 260 |
_aIslamabad _b(unpublished) _c2013 |
||
| 300 |
_av, 89 p. _b: ill. _c; 29 cm. |
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| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references | ||
| 500 | _aThesis supervisor: Dr. Hummayun Naeem | ||
| 502 | _aThesis (MS)--Riphah International University, 2013 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vOrganizational reforms _vBrand names _vTrade mark _vProduct quality _vManufacturers _vFMS |
||
| 942 | _cTH | ||