000			00539nam a22001457a 4500
020			_a0750600705 (hb)
082			_a658.800 _bSHA
100			_aShaw, Robert
245			_aComputer-Aided marketing and selling _binformation asset management
260			_aNew Delhi _bButterworth-Heinemann _c1991
300			_avii, 223 p. _c; 24 cm.
500			_aIncludes glossary, and index.
650			_aDatabase management _aDatabase marketing _vAutomation strategy _vFusion strategy _vIntegration strategy _vCustomer databases _vPlanning _vRIPP
942			_cBK
999			_c17883 _d17883