000			00572nam a22001457a 4500
999			_c17895 _d17895
020			_a9788131719770 (pbk)
082			_a658.827 _bKEL
100			_aKeller, Kevin Lane
245			_aStrategic brand management _bbuilding, measuring, and managing brand equity
260			_aNoida _bDorling Kindersley (India) Pvt. Ltd _c2008
300			_axxi, 692 p. _c, 25 cm. _b: ill.
500			_aIncludes index.
650			_aProduct management _aBrand management _vBranding challenges _vMarketing communications _vManagement systems _vChannel strategy _vBrand performance _vRIPP
942			_cBK