000			00543nam a22001457a 4500
999			_c17951 _d17951
020			_a0750600705 (hb)
082			_a658.8 _bSHA
100			_aShaw, Robert
245			_aComputer-Aided marketing and selling _bInformation asset management
260			_aUnited Kingdom _bButterworth-Heinemann Ltd _c1991
300			_avii, 223 p. _b: ill. _c; 24 cm.
500			_aIncludes index.
650			_aDatabase management _aDatabase marketing _vAutomation strategy _vFusion strategy _vIntegrated strategy _vCustomer database _vPlanning _vRIPP
942			_cBK