| 000 | 00599cam a22001334a 4500 | ||
|---|---|---|---|
| 020 | _a1591391474 (hb) | ||
| 082 | 0 | 0 |
_a338.767 _bDYE |
| 100 | 1 |
_aDyer, Davis _aFrederick Dalzell _aRowena Olegario |
|
| 245 | 1 | 0 |
_aRising tide _blessons from 165 years of brand building at procter & gamble |
| 260 |
_aBoston, Massachusetts _bHarvard Business School Press _c2004 |
||
| 300 |
_ax, 467 p. _b: ill. _c; 24 cm |
||
| 650 | 0 |
_aBrand name products _aProduct management _vChallenges in different countries _vProcter & Gamble products _vCase studies _vSoap trade _vAssembling the elements _vConsumer products _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c1841 _d1841 |
||