000			00561nam a22001577a 4500
020			_a9789332549678 (pbk) (pbk)
082			_a658.8 _bBES
100			_aBest, Roger
245			_aMarket-Based management
260			_aNoida _bPearson Education _c2015
300			_a506 p. _b: ill. _c; 23 cm.
500			_aIncludes index.
650			_aMarketing _aManagement sciences _vMarketing communications _vMarketing-Organization _vCustomer performance _vMarket-Management _vStrategic marketing _vMarketing planning _vMarketing plan _vRSBM _vFMS
942			_cBK
999			_c23054 _d23054