000			00600nam a22001577a 4500
999			_c23093 _d23093
020			_a9789332543140 (pbk)
082			_a658.8 _bWIN
100			_aWiner, Russell S. _aRavi Dhar
245			_aMarketing management
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2015
300			_a492 p. _b: ill. _c; 26 cm.
500			_aIncluded bibliographical references and index.
650			_aManagement sciences _aMarketing management _vMarketing environment _vConsumer behavior _vMarket segmentation _vPricing policies _vSales promotion _vServices marketing _vFMS
942			_cBK