000			00546nam a22001457a 4500
999			_c23120 _d23120
020			_a9788121932448 (pbk)
082			_a658.8 _bPIL
100			_aPillai, R.S.N. _aBagavathi _aS. Kala
245			_aMarketing management
260			_aNew Delhi _bS. Chand and Company Limited. _c2018
300			_axii, 548 p. _b: ill. _c; 24 cm.
500			_aIncluded appendix.
650			_aManagement sciences _aMarketing _vMarketing environment _vConsumer behavior _vMarket segmentation _vPricing policies _vSales promotion _vServices marketing _vRSBM _vFMS
942			_cBK