000			00604nam a22001457a 4500
020			_a9788121940016 (pbk)
082			_a659.1 _bGUP
100			_aGupta, Ruchi
245			_aAdvertising _bprinciples and practice (with 17 recent Indian case studies)
260			_aRam Nagar _bS. Chand Publishing _c2015
300			_axi, 402 p. _b: ill. _c; 24 cm.
500			_aIncludes case study and glossary.
650			_aAdvertising _aMarketing _vAdvertising-Decisions _vAdvertising effectiveness _vCelebrity endorsements _vAdvertising appeals _vAdvertising budget _vOnline advertising _vMarketing mix _vFSS _vRSBM
942			_cBK
999			_c23670 _d23670