| 000 | 00878nam a22001817a 4500 | ||
|---|---|---|---|
| 040 | _cRiphah International University | ||
| 082 |
_a658.812 _bAYE |
||
| 100 | _aAyesha Saeed (21137) | ||
| 245 |
_aThe antecedents of brand loyalty _ba moderated mediation model of brand trust, brand engagement and brand identification |
||
| 260 |
_aIslamabad _b(unpublished) _c2018 |
||
| 300 |
_av, 84 p. _b: ill. _c; 29 cm. _e+CD |
||
| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis Supervisor: Dr. Abdul Qayyum | ||
| 502 | _aThesis (MS)--Riphah International University, 2018 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing management _vBrand experience _vBrand trust _vBrand engagement _vBrand identification _vBrand loyalty _vFMS |
||
| 999 |
_c23965 _d23965 |
||