| 000 | 00855nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c24374 _d24374 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658 _bBIL |
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| 100 | _aBilal, Muhammad (21142) | ||
| 245 |
_aThe impact of brand image and brand engagement on brand love _bmoderating role of hedonic characteristics |
||
| 260 |
_aIslamabad _b(unpublished) _c2019 |
||
| 300 |
_a65 p. _b: ill. _c; 29 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 500 | _aThesis supervisor: Mubashar Hassan Zia | ||
| 502 | _aThesis (MS)--Riphah International University, 2019 | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement sciences _vBrand image _vBrand love _vLeadership _vFMS |
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| 942 | _cTH | ||