| 000 | 00902nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c24969 _d24969 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658 _bUSM |
||
| 100 | _aUsman Javed, Muhammad (21939) | ||
| 245 | _aImpact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust | ||
| 260 |
_aIslamabad _b(unpublished) _c2019 |
||
| 300 |
_aix, 82 p. _b: ill. _c; 29 cm. _e+CD |
||
| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences. | ||
| 500 | _aIncludes bibliographical references and appendix. | ||
| 500 | _aThesis supervisor: Dr. Abdul Qayyum | ||
| 502 | _aThesis (MS)--Riphah International University, 2019 | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement sciences _vBrand association _vBrand awareness _vBrand loyalty _vBrand trust _vFMS |
||
| 942 | _cTH | ||